At the Banco Santander headquarters, an imposing ultra panoramic 13-meter LED screen with 5K resolution, positioned in a dark and narrow hallway, became the canvas for an innovative proposal by César Yagüe and his team. Through the use of ambient digital art, they transformed it into a space that promotes relaxation and reflects the bank’s commitment to the well-being of its employees.
Four cyclic and serene moving artworks, selected by Sara Vázquez, Chief Curator of AlfaArt, were acquired and rotated every eight hours, creating an atmosphere of peace and tranquility. This project not only revitalized the space but also encouraged staff and visitors to disconnect from work and immerse themselves in an oasis of calm as they headed to their rest areas.
