It’s usual for anyone to see LED Screens where content is being played that supports information or messages from a company, advertising from a brand, Viewing content to live a leisure, culture or entertainment experience or simply provide us with information at the signage level And we already find them on building facades, concerts and outdoor events, sports competitions, bus shelters, car parks, etc. All those display elements are Outdoor LED Screens.

All Outdoor LED screens have to go through processes of manufacture where they have to be prepared to be protected against solid and liquid elements, Therefore, they have to have an index of protection against water, dust, etc., in addition to possible salinity and tropicalization treatments if the location of the screen is going to be in locations near the sea or with conditions of humidity, heat and torrential rains, where they will have to be reworked to protect them from all these extreme elements.

In our product development strategy, within our outdoor LED screens we have to differentiate between screens for fixed installation represented by our Alfalite ODSX

panel and rental screens for ephemeral events, led by our Alfalite LITEPIX panel. In both cases they are IP65 protection screens, which means that they are fully protected against dust and water (rain), but the former do not require maintenance and cleaning, they only require a temporary ignition protocol to cause a drying of the moisture accumulated by rain or condensation, while those used by rental companies to provide temporary coverage have to be cleaned and dried after each event to extend the life of the display component.

Therefore, our panels are divided into two markets:

1. DOOH market.

The meaning of DOOH is “Digital Out-of-Home Market” and refers to all digital outdoor advertising. In short, they are fixed installations of outdoor LED screens that are located in strategic spaces so that companies, brands or institutions can launch their messages and information to the target audience or simply reproduce entertainment content.

2. Mercado Rental.

It is the market where audiovisual equipment rental service companies eventually install these outdoor LED screens to offer coverage to events of all kinds such as display support, entertainment, decorative and lighting elements or information support.

Inside the In the DOOH market, there are different applications or types of users where our panels are installed Alfalite ODSX, Panels with IP65 protection rating, pixel pitch from P3 to P16 and brightness up to 9,000 nits with very high quality components and gold alloy finishes to guarantee reliability and durability:

Sports Facilities

Outdoor LED screens are widely used for video scoreboards of football fields and other outdoor multi-sport facilities, such as athletics, horse riding, etc.

Transport Companies

They use outdoor LED screens for variable messagingand signage, such as on bus shelters, train platforms, airport exteriors, etc.

Advertising Companies

There are more and more totems and monkey poles that we find on highways and roundabouts with large outdoor LED screens where brands and products are advertised.

Digital Signage

In all kinds of façades we find how companies want to advertise their products, launch their messages or reproduce impactful or entertaining content to all their target audience

Smart City.

More and more of us find ourselves in cities with MUPIS, urban furniture as an information point where institutional or private companies launch their messages and information, such as city councils that report on air quality in the city, occupation of car parks, indications of places of interest and a long etc.

These fixed installations can be installed using different mechanical elements, anchoring structures and support structures, such as ad hoc profiles for wall anchoring, and structures for mono posts, totems or MUPIS.

Within the Rental there are different events where the Outdoor LED screens with our model Alfalite LITEPIX, IP65 protection rating panels, pixel pitch from P3 to P5 and brightness up to 5,500 nits with the highest quality components and gold alloy finishes to guarantee reliability and durability:

Concerts and Festivals.

There is no self-respecting concert without giant screens on its stage where the realization of the event is reproduced so much, being able to see details of the artists, which are mixed with graphics and lighting to give the event an indescribable spectacularity and interaction with the public. On the screens of Alfalite, the performances of a multitude of national and international artists such as Alejandro Sanz, Manuel Carrasco, David Bisbal, Rafael, Malú, Sting, Laura Pausini and a long etcetera have been reproduced.

Public Events.

Many City Councils, Provincial Councils and Autonomous Communities carry out promotional events, awareness campaigns or entertainment for their citizens with the support of LED screens.

Corporate Events.

Companies hold corporate events where the use of our LED screens is essential to fix and enhance their message.

Congresses and Convections.

Many political parties and companies use LED screens for their congresses and conventions, allowing a multitude of people to congregate and be able to follow the event, even if it is from a great distance, in addition to giving spectacularity to the event and allowing the message to be conveyed more effectively.

Sporting Events.

They are used to support what is called the television “U” in sporting events such as football and basketball, where advertising messages are launched around the field and with a screen that covers the entire perimeter. You can also find these screens to be able to offer a live broadcast to the public who are following the show from the stands at Formula 1 and Motorcycling Grand Prix, Fan Zones of football clubs for the broadcast of matches, World Rally and Golf championships, Equestrian and ultimately in any sporting event.

For the Mercado de Rental is designed and manufactured from Alfalite orthrough a series of complementary elements such as the FlightCases , transport trolleys for the panels that protect them during transport, as well as Stack Systems, structures that allow the screen to be fastened in floor installations and finally Hanging Bars, structures to anchor the screens to trusses in blown up installations.

In outdoor screens there are many elements that intervene to make it of quality and give you the reliability and durability that is required. Allow me to detail some of the points of added value for the partner, both fixed installation and rental, to take into account and that Alfalite offers in its ODSX and LITEPIX models:

  • Components: The components used in our panels are of the highest quality and are selected after demanding tests and tests. This makes it the panel for professionals in the rental market with the highest quality and therefore reliability and durability. As an example, our integrated power supply in each cabinet has a failure rate of 1:10,000 when the market average is 30 :10,000 .
  • Mechanical Precision: Litepix is the panel with the highest mechanical precision on the market , which translates into absolute completeness without any gap between modules and cabinets.
  • Speed of Installation: By having 2 locks (fast lock), together with 2 upper positioners, it allows a very high speed of assembly and disassembly while maintaining absolute precision. Minimal and precise anchors, with data feed and cascade power connections. This detail is of vital importance for the audiovisual rental services market since on many occasions they have to do the assembly and disassembly on the same day, having to meet very demanding deadlines for this task.
  • Connectors: NEUTRIK. They allow a simple connection and disconnection, in addition to their quality, to be able to make infinite installations without deteriorating, also guaranteeing the start of protection against dust and water.
  • Mechanical Design: Its design has been designed to facilitate the work of professionals in the events sector. Its handles have been designed to allow you to climb them for maintenance work. The top positioners can be removed by unscrewing to finish a visually cleaner installation.
  • Electronic Design: Efficient 4/6 layer PCB design that allows for lower consumption and with gold alloy terminations, which allows for better conductivity and greater durability.
  • Maintenance: It allows both front and rear maintenance of modules and power box without the need for tools and with hot replacement of only the necessary part, without having to change the entire panel.
  • Reliability: The connection between the power supply, the hub and the modules are wireless, with direct connections. The power and data connectors are connected wirelessly, directly soldered to the hub. The power supply is connected to the hub by double path for redundancy. All designed to avoid points of failure.
  • Certifications: CE by European approved laboratory. EMC and RohS, with improved values compared to the standard.

At Alfalite we have been manufacturing LED screens for 14 years and we have a multitude of success stories in Outdoor LED screens in fixed installation, from an international bank such as the Standard Chatrered Bank in Zambia, Video scoreboards in football stadiums such as the two installed in the Ramón de Carranza, information panels in the bus shelters of the Municipal Bus Company of Huelva, and a multitude of rental companies that acquired our Alfalite LITEPIX to offer its rental services to cover large events and concerts such as Cadena Dial, Carnavales de Tenerife, Arona Summer Festival or Dream Beach and a long etcetera that has allowed us to demonstrate that they are panels that amortize the investment made thanks to their reliability and durability, achieving a Absolute loyalty of our customers.

One of the most important electronic components in these Outdoor LED displays is the LED diode, it has to select an LED with high brightness, which can counteract the light pollution that the screen may have due to its location or the direct incidence of the sun, having to have a high number of nits to be able to Content can be displayed with sufficient contrast and brightness. These screens can be programmed to have different levels of brightness depending on the time of day or the incidence of the sun on the screen, being able to put a sensor on the screen itself that automatically regulates the level of brightness or programming it through the control software of the LED display with different brightness levels in defined time slots.

Thanks to the support provided by the use of Large Format Outdoor LED Displays for the DOOH Market Make It Possible for Outdoor Advertising to Become Programmatic And that makes it possible for advertising companies to buy spaces close to the location of their physical establishments, combining the ad in DOOH with campaigns on other devices, making screens interact with the mobile devices of people passing by them. It opens up a world of possibilities.

DOOH Marketing in the logical evolution of outdoor advertising. In an increasingly digitized world, with the Internet of Things threatening to invade everything, the static sign at street level no longer makes sense. DOOH stands for Digital Out of Home (digital out of home). Its qualities are innovation, dynamics, interaction and impact.

Is DOOH the same as digital signage?

The answer is no. Despite the fact that these are two closely related concepts, digital signage refers to screens on which digital content is projected, nothing more. Thus, a common use is given to it in airports to announce flights. When these screens are located outdoors and used for advertising purposes, that’s when they can be considered DOOH and this is where outdoor large format LED screens come into their own.

What are the benefits of DOOH Marketing?

  • Big impact. Out-of-home digital advertising has become the second medium with the greatest impact on consumers, after television. This support is new for the user, has dynamism and generates a high level of stimuli thanks to the content reproduced and its interactive potential.
  • Highly effective. Thanks to the possibilities it offers both personalization, use of geolocation, consumption habits, affluence and flow of the target audience.
  • Increased return on investment. This is due to the fact that its performance is superior to other channels, since it is a high-impact format, which allows you to serve targeted ads and within a specific area.
  • Brand reinforcement. DOOH Marketing makes the user associate a brand with values such as modernity and innovation, which has a positive impact on the brand image. If you add to that eye-catching and creative content, the brand reinforcement you get is even greater.
  • Accurate analytics. The great advantage over its ancestor, OOH (Out of Home), digital outdoor advertising allows you to integrate and analyze a large amount of data, in order to optimize campaigns.
  • Good reception. If only because of its novelty, DOOH Marketing does not suffer from the rejection of ads on other platforms. Far from being considered intrusive, it has an extraordinary acceptance, as the user interprets it as an eye-catching and memorable experience. Experiential marketing is a breath of fresh air in an ecosystem of generic and irrelevant messages.
  • It allows you to tell stories. Thanks to its dynamic nature, brands or institutions can tell a story or make a more elaborate proposal than in static creatives. This is where emotional marketing comes in, which can be reflected in campaigns that invite awareness or reflection among citizens or your target audience.
  • Playful component. Increasingly, we find screens in locations that attract the public in leisure, culture or entertainment environments thanks to immersive, spectacular and highly eye-catching content, such as reproductions that simulate 3D.

What are the benefits of outdoor LED screens for events?

  • High Impact. Our screens, due to the seal that we configure in the color configuration and the quality of their components, we achieve a WOW effect due to their colorimetry, contrast and brightness, impacting the public regardless of the content that is played, achieving immersive and unforgettable experiences
  • Proximity. In a concert where there are crowds of people and where only a select few in VIPS locations and front rows can watch the performance unfold artists favorites, allows you to follow through the Large-format screens all the details of the performance, allowing the audience to enjoy the event in a more intimate way.
  • Interaction. It allows you to interact with your audience during the event, allowing you to show shots of the audience and their reactions when they appear on the screens.
  • Versatility. It allows you to change your scenery an unlimited number of times during the performance or event, adapting it to each phase, and even using it as a lighting element. Not only can you use the Outdoor LED Screens As a stage background, different shapes can be made and have different locations, the final composition that can be obtained can be of a high level of creativity, even using the LED screen as interactive walkways with the artist’s transit while playing content. As an example we can cite the event that our Italian partner covered, Event Management, which was in charge of designing and building the stage for the singer’s SIMILI tour Laura Pausini at the San Siro stadium in Milan with Alfalite LITEPIX screens for which she was awarded the award for the best Best Show 2016 event by the specialized magazine Sound&Live.

Finally we’re going to Analyze the factors that are taken into account when selecting the screen model by customers to ensure that their fixed installation is cost-effective or that their event is spectacular and attractive in addition to guaranteeing the proper functioning of the outdoor LED screens and that from Alfalite, both with ODSX, as well as with LITEPIX is a benchmark in the market and being a reference brand to make your installation or event a success:

  • Screen Sizes: You have to make a Design of both the mechanical and electronic part that allows to suspend from a truss or anchor to a wall screens of enormous dimensions, supporting the appropriate weights and tensions and maintaining a correct flatness to be able to enjoy a “Clean” and gap-free installation.
  • Resolutions: In addition to having the knowledge to be able to manage with the control systems and video processors, you have to configure the pixel map, which sometimes we are talking about several million pixels and resolutions greater than 16K.
  • Screen Weight: At Alfalite we were pioneers in designing panels that significantly reduced weight and influenced both the handling of the panels during assembly and disassembly, as well as the structural calculation of the final design of the installation. We offer the option that the chassis can be made of both aluminum and magnesium, to optimize the weight of the panel and the final assembly.
  • Viewing Angle: An ongoing challenge is battling the elements. They have to be equipped with the outdoor LED screens of masks that allow not only to protect the LED from possible impacts or blows, but also from the if not, they also provide a “visor effect” that counteracts the direct incidence of the sun and allows the LED to generate some shade so that it has greater contrast and together with the luminosity it offers, it allows you to view the content with quality. These masks are the direct enemy of the viewing angle offered by the LED and from Alfalite’s Industrial Mechanical Design department we have specialized in creating designs that allow you to balance effectively, viewing angle and visor effect.
  • Realization or Recording. If the live event is going to have In order to ensure that the live performance and images of the event will be captured by video cameras or will be recorded for later exploitation, it is vitally important to use the right components and electronic design to avoid undesirable artifacts or effects during the making or recording, such as moiré, flickering, etc. Many hours of research and development are used by the Industrial Electronic Engineering department and the Alfalite Laboratory to select the right components and effective PCB designs to avoid these undesirable effects.

We remain at your disposal to clarify any doubts and help you in the selection of the best Alfalite outdoor LED panel in case you are with a project in hand.

Share This Story, Choose Your Platform!